
The Story Behind Tomestic
“The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter in his ‘Understanding Media: The Extensions of Man,’ published in 1964. He proposed that a communication medium itself, not the messages it carries, should be the primary focus of study. He also claimed that artifacts as media affect any society by their characteristics or content. With McLuhan’s revelation in mind, Tomestic’s Founder and CE