Heightened Demand for Audiobooks and eBooks: Print books are still the most popular book format (65% of people read a print book in 2019). 25% of adults read an eBook during that year as well. 20% of U.S. consumers have listened to an audiobook in the last year. Industry reports show that sales of audiobooks have seen continuous growth since 2012 with revenue up 14.3% year-over-year. TikTok owner, ByteDance, has entered the digital publishing industry with its launch of a rea